SEO services are strategies and techniques employed to improve a website’s visibility and rankings on search engine results pages (SERPs). They involve activities such as keyword research, on-page optimization, off-page optimization & technical SEO. The goal is to drive organic, non-paid traffic to the website by making it more relevant and authoritative in the eyes of search engines. SEO services aim to increase the website’s visibility, attract more visitors, and ultimately enhance its online presence and performance.