PPC, or Pay-Per-Click, or Google Ads services, refer to online advertising strategies that allow businesses to display their ads on search engine results pages (SERPs) and other digital platforms. With PPC advertising, businesses pay a fee each time a user clicks on their ads. Google Ads is one of the most popular PPC advertising platforms, offering a wide range of ad formats and targeting options. These services enable businesses to reach their target audience effectively, increase brand visibility, drive traffic to their website, and achieve specific marketing goals. Through strategic bidding, ad targeting, and ad copy optimization, businesses can maximize their return on investment (ROI) with PPC/Google Ads services.